Editorial  3 
 World News 6 
 ARTICLES 
 Beverage Trend Monitor 10 
 An old rivalry crosses lines 
 On a global scale 12 
 Preview of the 2022 Craft Brewers Conference &   
 BrewExpo America 
 Hummulus Lupus 15 
 A story of hops 
 Get your fix on Route 66 16 
 Let’s go for a ride 
 Wine down under 20 
 A closer look at the Australian wine industry 
 Higher output, greater variety of flavors 24 
 Danish craft brewery benefits from beer centrifuge 
 Expertise in canning 26 
 A pioneering role in hygienic machine design 
 Annuga FoodTec Expo Guide 28 
 Preview of the upcoming 2022 Annuga FoodTec Expo 
 Cracking the Code 32 
 Can blockchain boost the craft brewing industry? 
 Well established in the brewing scene 34 
 Butcombe Brewery relies on new labeling technology 
 US Route 66, 3,755 km from Chicago to Los Angeles/ 
 Santa Monica, was inaugurated on November  
 11, 1926 and originally connected Chicago to  
 Santa Monica Beach, crossing the states of Illinois, 
  Missouri, Kansas, Oklahoma, Texas, New  
 Mexico, Arizona and California. Replaced by the  
 new Interstate Highway System, it was officially  
 removed from the system in 1985. The road currently  
 exists under the name “Historic Route 66”  
 and is thus back on maps with this numbering. 
 20 
 YOUR CONTACT PERSONS 
 EDITOR: 
 PETER NEUNER 
 Tel. +49 8261/999-317 
 E-Mail: neuner@sachon.de 
 MEDIA-CONSULTING: 
 SABINE REGGEL 
 Tel. +49 8261/999-338 
 E-Mail: reggel@sachon.de 
  News 36 
 COLUMNS 
 Beverage Innovations 38 
 Marketing and Advertisement 40 
 Allied Industries 42 
 Classified Section 43 
 Imprint 35 
 Despite the small size of its population, 
  Australia has emerged as  
 one of the largest producers and  
 exporters of wine during the past  
 two decades. The country boasts  
 of several world-class wine producers. 
   Even though China has  
 put a spanner in the growth of the  
 country’s wine production and exports  
 Australian wine producers  
 are optimistic about the medium  
 and long-term growth of the industry. 
  BREWING AND BEVERAGE  
 INDUSTRY INTERNATIONAL presents  
 an overview of the country’s  
 wine sector in this feature. 
 Wine down  
 under 
 Well established in the  
 brewing scene 
  34 
 Content 
 Get your fix on Route 66 
 16 
 Bristol is England's fifth-largest city, with  
 about 500,000 inhabitants, is idyllically nestled  
 between green hills right by the sea and  
 is known for its historic buildings. It is also the home of the  
 Butcombe Brewery, which was established in 1978 and has  
 since grown into an internationally known brand that owns  
 its own Pubs & Inns.  
 4 BREWING AND BEVERAGE INDUSTRY · 2/2022 
 
				
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