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FESTIVAL PROGRAM SET TO REIGNITE SPEYSIDE’S
SPIRIT IN 2022
The lineup for this year's Spirit of
Speyside Whisky Festival, one of the
world’s most anticipated whisky
celebrations, has been unveiled.
Over five hundred events within the
Festival, which runs from 27 April to
2 May, have been announced. These
will allow ticket holders exclusive
access to world famous distilleries,
the chance to meet the craftspeople
behind the liquid and immerse
themselves in the heart of malt
whisky country.
George McNeil, chairman of The
Spirit of Speyside Whisky Festival,
said:
“We have an impressive range of
events on offer, with some stellar new additions to the
2022 program including an eclectic amalgamation of Star
Wars and whisky tasting in memory of Brett Ferencz
known to many as the Scotch Trooper, with 25% of ticket
sales going towards cancer research."
“The last few years have been difficult for everyone and
as we begin to return to normality I know that the many
partners and people who help to bring the Festival to life
are gearing up to welcome people from all over the globe
to Speyside."
“I hope to see people from far and wide joining us to celebrate
Photo: Spirit of Speyside
the world’s largest producing whisky region, from
whisky novices, budding master blenders and everyone
in between. I look forward to welcoming people once
again to an area I am lucky enough to call home.”
Program highlights include History of the Highball with
whisky legend Sarah Burgess, an evening not to be
missed with Glen Moray’s Iain Allan at Elgin Cathedral
and one of a kind experiences at a number of distilleries
not usually open to the public including Dufftown, Tamdhu
and Tamnavulin distillery tours and tastings.
Paul Bush OBE, VisitScotland’s Director of Events, said:
“We are delighted to support the Spirit of Speyside Whisky
Festival through our International Events Funding
Programme. Its 2022 line-up of tastings, ceilidhs, distillery
tours and more looks set to deliver another fantastic
celebration of Scotland’s national drink. Uniquely
Scottish events such as the Spirit of Speyside Whisky
Festival can only serve to further strengthen the country’s
reputation as a world-leading events destination."
Further information: www.spiritofspeyside.com 1
Aura Blockchain Consortium Partners with Hennessy
The Aura Blockchain Consortium, founded by LVMH, Prada
Group, Cartier, part of Richemont, and OTB Group announced
that Hennessy, founded in 1765, will be integrated into the
Aura Blockchain Consortium’s platform.
Hennessy’s ambition with the Aura Blockchain Consortium
is to provide full traceability across the supply chain direct
from the distillery to the consumer by offering a unique experience
all over the world and adding value to the existing
distribution network.
Hennessy went live with a first consumer-facing use case at
the occasion of Chinese New Year 2022 by providing a unique
authenticity certificate the collector’s edition of Hennessy
Paradis sold in China. This limited edition is inspired by the
internationally renowned artist Zhang Enli’s artwork “Poetry
and Wine Welcome the Tiger'' for Chinese New Year, produced
and hand-decorated by the French porcelain maker
Bernardaud. Each buyer will discover this unique product
online and receive an authenticated certificate through a
WeChat experience. This initial project lays the foundation
of Hennessy’s sustainability, traceability and transparency
within its brand.
Supporting global partnerships for sustainable development
(SDG 17), the Aura Blockchain Consortium is a not-for-profit
organization born with the vision that collaboration driven
by common objectives for a greater good can coexist within
a competitive environment.
40 BREWING AND BEVERAGE INDUSTRY · 2/2022
/www.spiritofspeyside.com
