© Hadrien Picard – place of © Jas Hennessy & Co.
Providing tools to enhance transparency and trust, the Consortium
aims to develop sustainable blockchain solutions
and technologies that are bespoke to each sector.
By linking the physical flows to transactional and informative
data gathered in the blockchain, the Consortium strives to
achieve the highest levels of traceability while making access
easily available to all actors irrespective of their size and location.
An association founded by luxury brands and relying on
the crucial prerequisite of traceability, the Consortium supports
and enables innovation, authenticity, and responsible
practices throughout the value chain within the luxury sector.
Laurent Boillot, CEO of Hennessy, commented: “Hennessy is
both about the transmission of unique know-how and the
constant quest for innovation to create the most emblematic
and prestigious cognacs in the world. The Aura Blockchain
Consortium’s vision to push the boundaries of technology
to publish a blockchain platform that will ensure the full
traceability of products, from the origin of materials to direct
to consumer, aligns with our goal to establish Hennessy as
not only a market-leading product but a securely and equitably
produced product. We are pleased to join the Aura
Blockchain Consortium and to utilize the technology available.”
Daniela Ott, Secretary General of Aura Blockchain Consortium
said: “We are delighted to welcome Hennessy as the
first luxury brand from the spirits industry to join the Aura
Blockchain Consortium. Hennessy has demonstrated true
leadership and a commitment to sustainability and responsibility
within the luxury sector for years and we are delighted
to onboard them to the new opportunities available to
transform their business with our blockchain solutions. We
anticipate additional leading luxury brands will continue to
join our unique consortium."
Further information: ww.hennessy.com 1
FOR SALE
FOR SALE
BOSCH STEAM BOILER 12,000 Kg/hour
With Saacke gaz burner
Plates and frames for Kieselguhr filter
Chambers for KG filter:
- Seitz Orion 1000 x 1000
- Plates, frames, end plates
- 70 chambers available
Tel. (+33) 320 93 66 71 - info@wallart.fr - www.wallart.fr
BREWING AND BEVERAGE INDUSTRY · 2/2022 41
/ww.hennessy.com
/www.wallart.fr
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